I am a big proponent of SEO (Search Engine Optimization) at Jobster… I find the elusiveness of it exciting and the economies of scale interesting.

Anyhoo, I’ve always tried to “own” the search phrase “Tony Wright” in search engines. I have a big leg up (owning the tonywright.com domain), but I have some stiff competition. My arch-nemisis is a UK politician who shares my name. He’s written about and linked to (by name) several times a week, so I don’t have much hope of being the number one result.

Recently, much to my horror, a new Tony Wright has flashed onto the scene… And this guy is (get this) trying for the world record of sleep deprivation (11 days, if you’re curious).