And considering those types of tests are my strong point (99% percentile in multiple tests) I doubt the validity of the study.

On the other hand, I come from a mostly white, middle to upple class town, so maybe it is the race in the social/ cultural context.

A black person taking the test in Camden, NJ (poorest city in the US) may feel different than a black person taking the test in San Jose, CA.

Very interesting post though, on “priming.”

By the way, an interesting research project (personal) I’ve been working on, is proving that ancient Egyptians were black.

The reason being is that if a majority of people can agree (or at least a majority of black people) that ancient Egyptians were black, it could help change the mindset.

Why? Well most scholars agree they were the most advanced civilization to walk the face of the Earth, and the longest-lasting too.

Our belief systems derive from where we come from — my dad’s a University professor and is the smartest person I’ve ever met, so I would never think that black = less intelligent — we can prove that for black people (or any social, racial, or cultural group) are not genetically inferior (same goes with homosexuals, or any discriminated/ targeted group.

I think his feeling-over-doing theory holds up fine for many consumer-oriented companies and products, but Craigslist and Google have built valuble brands by “doing” not “feeling”. Apple combines both but they are not mutually exclusive, or even opposing, ideals.

Just like Apple got a boost on the shoulder of the Xerox Parc giant, Microsoft and others are inspired by Apple’s designers and engineers. Take a look at the “what’s new” list for Leopard and you’ll see what the rest of the pack will be busy with for the next few quarters.