Comments on: The Future of Cold Calling and Spam is Bleak (Yay!) http://www.tonywright.com/2007/the-future-of-cold-calling-and-spam-is-bleak-yay/ Tue, 28 Jan 2014 17:08:00 +0000 hourly 1 http://wordpress.org/?v=3.9.11 By: Tony Wright http://www.tonywright.com/2007/the-future-of-cold-calling-and-spam-is-bleak-yay/#comment-60 Thu, 12 Jun 2008 15:53:55 +0000 http://www.tonywright.com/2007/the-future-of-cold-calling-and-spam-is-bleak-yay/#comment-60 @Marina I totally agree! That’s why I said the future of cold-calling is pretty bleak, not the present. And as you point out, it depends on the audience in a big way (good point!).

In the short term, cold callers will do just fine. Marketing is getting scientific. With better profiling, more targeted lists of targets, and kickass CRM systems I would say that cold-callers will continue to be a worthwhile investment for a lot of businesses.

But it’s spam– pure and simple… And I think we can start to see the leading edge of how it might become obsolete.

(I’m hopeful!)

]]> By: Tony Wright http://www.tonywright.com/2007/the-future-of-cold-calling-and-spam-is-bleak-yay/#comment-62 Thu, 12 Jun 2008 15:53:00 +0000 http://www.tonywright.com/2007/the-future-of-cold-calling-and-spam-is-bleak-yay/#comment-62 @Marina I totally agree! That’s why I said the future of cold-calling is pretty bleak, not the present. And as you point out, it depends on the audience in a big way (good point!).

In the short term, cold callers will do just fine. Marketing is getting scientific. With better profiling, more targeted lists of targets, and kickass CRM systems I would say that cold-callers will continue to be a worthwhile investment for a lot of businesses.

But it’s spam– pure and simple… And I think we can start to see the leading edge of how it might become obsolete.

(I’m hopeful!)

]]> By: Marina Martin http://www.tonywright.com/2007/the-future-of-cold-calling-and-spam-is-bleak-yay/#comment-59 Thu, 12 Jun 2008 03:33:54 +0000 http://www.tonywright.com/2007/the-future-of-cold-calling-and-spam-is-bleak-yay/#comment-59 Great post, and I totally agree, BUT…

There are lots of sectors of the market out there where people have never Googled something in their lives. I can’t even imagine calling a tech person with a cold tech pitch, but I can’t imagine *not* calling or snail-mailing for a tech pitch in a non-tech-field where decision-makers in many cases do not even have an email account. So I don’t think the world of cold calling is going to go away quite so easily.

Spam continues to flabbergast me because enough people out there must be clicking and making purchases to make even the lowest-cost spamming worthwhile.

]]> By: Marina Martin http://www.tonywright.com/2007/the-future-of-cold-calling-and-spam-is-bleak-yay/#comment-61 Thu, 12 Jun 2008 03:33:00 +0000 http://www.tonywright.com/2007/the-future-of-cold-calling-and-spam-is-bleak-yay/#comment-61 Great post, and I totally agree, BUT…

There are lots of sectors of the market out there where people have never Googled something in their lives. I can’t even imagine calling a tech person with a cold tech pitch, but I can’t imagine *not* calling or snail-mailing for a tech pitch in a non-tech-field where decision-makers in many cases do not even have an email account. So I don’t think the world of cold calling is going to go away quite so easily.

Spam continues to flabbergast me because enough people out there must be clicking and making purchases to make even the lowest-cost spamming worthwhile.

]]>