Comments on: Adsense is Broken http://www.tonywright.com/2008/adsense-is-broken/ Pathologically Entrepreneurial Fri, 21 Nov 2008 21:42:23 +0000 http://wordpress.org/?v=2.3.3 By: Tony Wright http://www.tonywright.com/2008/adsense-is-broken/#comment-354 Tony Wright Mon, 11 Feb 2008 06:45:35 +0000 http://www.tonywright.com/2008/adsense-is-broken/#comment-354 @nivi I suppose it is self-correcting... But I think the specter of click-fraud is enough to scare a lot of advertisers away. It's never a really great value proposition to say: "I know some percentage of what I'm offering is pure and utter crap.... But because of that, I've marked the price WAY DOWN!" For "pro" advertisers, this is probably fine. Just measure it, and make sure your ROI is solid. But I wonder how many adsense advertisers really measure how many click-thrus convert and are savvy enough to have differentiated measurement for search ads and content ads? I dunno. Maybe Google's PPA advertising will take off in the content network... @nivi I suppose it is self-correcting… But I think the specter of click-fraud is enough to scare a lot of advertisers away. It’s never a really great value proposition to say:

“I know some percentage of what I’m offering is pure and utter crap…. But because of that, I’ve marked the price WAY DOWN!”

For “pro” advertisers, this is probably fine. Just measure it, and make sure your ROI is solid. But I wonder how many adsense advertisers really measure how many click-thrus convert and are savvy enough to have differentiated measurement for search ads and content ads?

I dunno. Maybe Google’s PPA advertising will take off in the content network…

]]> By: Auston http://www.tonywright.com/2008/adsense-is-broken/#comment-353 Auston Mon, 11 Feb 2008 02:08:34 +0000 http://www.tonywright.com/2008/adsense-is-broken/#comment-353 There is always <a href="http://www.tipjoy.com/" rel="nofollow">Tipjoy</a>! There is always Tipjoy!

]]> By: Nivi http://www.tonywright.com/2008/adsense-is-broken/#comment-350 Nivi Sun, 10 Feb 2008 03:55:35 +0000 http://www.tonywright.com/2008/adsense-is-broken/#comment-350 Shouldn't this be self-correcting though? Advertisers will simply pay less for click-throughs as the quality of click-throughs goes down. Or no? Shouldn’t this be self-correcting though? Advertisers will simply pay less for click-throughs as the quality of click-throughs goes down. Or no?

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