Comments on: Why is Apple Building “Yahoo Directories for Mobile”? http://www.tonywright.com/2012/why-is-apple-building-yahoo-directories-for-mobile/ Tue, 28 Jan 2014 17:08:00 +0000 hourly 1 http://wordpress.org/?v=3.9.13 By: Anonymous http://www.tonywright.com/2012/why-is-apple-building-yahoo-directories-for-mobile/#comment-783 Thu, 01 Mar 2012 02:22:00 +0000 http://www.tonywright.com/?p=483#comment-783  You’d see it if you spent enough time with app developers.  The App Store drives a lot of downloads if you’re in the top 25.  It’s OK if you’re in the top 50.  It falls off pretty fast after that.  They can make their own rules, but I’m not thrilled that they get 30% of revenue for customers that *I* bring to the table (via word-of-mouth from building a quality app, spending marketing dollars, PR, blog posts, etc).  Because our app isn’t in the top 50, I’m not sure how much they bring to the table, but I honestly think it’s near-zero.

30% is a fair lead-gen tax.  It’s less fair for what I (and many other devs) get.  It’s akin to Google charging 30% for being in their index (even if you’re page 21 of search results for the keywords you care about), with your only option being de-listing yourself if you don’t want to pay.  That’s not a perfect analogy– Apple also handles delivery, updates, and ecommerce.

More griping here: http://www.avc.com/a_vc/2011/10/occupyappstore.html

]]> By: brook riggio http://www.tonywright.com/2012/why-is-apple-building-yahoo-directories-for-mobile/#comment-782 Thu, 01 Mar 2012 01:23:00 +0000 http://www.tonywright.com/?p=483#comment-782 Great idea! I don’t really see Google going for it, from an idealogical perspective, though. I could see them listing Android apps, however.

As an aside, it seems you suggesting that Apple, who manufactures, markets, distributes, and sells every device which a developer can target, is somehow *not* brining customers to the table? I’m having a hard time seeing that perspective.

]]>