Half-assed Startup – How to Start your Company and Keep Your Day Job

Someone posted an interesting “Ask YC”, asking:

How to start becoming an entrepreneur while still being an employee?

Having done this twice (started a company that eventually turned into a full-time startup), I settled in to reply. Before long, it was clear that my response was long enough to justify a blog post.

I’ve done two part-time-to-full-time startups (one resulted in a startup the sold, the second is RescueTime– currently a YC-funded company– cross your fingers).

At the end of the day, I think Paul Graham is right when he says:

“The number one thing not to do is other things. If you find yourself saying a sentence that ends with “but we’re going to keep working on the startup,” you are in big trouble. Bob’s going to grad school, but we’re going to keep working on the startup. We’re moving back to Minnesota, but we’re going to keep working on the startup. We’re taking on some consulting projects, but we’re going to keep working on the startup. You may as well just translate these to “we’re giving up on the startup, but we’re not willing to admit that to ourselves,” because that’s what it means most of the time. A startup is so hard that working on it can’t be preceded by “but.””

In the beginning, however, it’s not always practical to dive in full-time. And sometimes when your idea is off-the-wall and also easy to build a prototype for, it’s smart to whip something out just to see if what you’re building is as cool as you think it might be before you take the plunge.

So if you’re too poor or too unsure to do the right thing for your business and dive in full-time, here are a few things that seemed to work for us when we did it part-time:

  1. You need a co-founder and some cheerleaders… If you can’t find 2-3 friends who are really excited to be beta testers for what you’re building, ponder changing your direction. The arguments for a co-founder are many and varied. For a part-time effort, they are essential to keep you on-track and working. At some point, you’ll hit a motivation wall… If you have a partner who is depending on you, you find a way past that. If you don’t, you’ll often lose interest and find something else to entertain you.
  2. Pick a day or two per week where you ALWAYS work, ideally in the same room as your co-founder(s). ALWAYS, no exceptions. We did 1 weekday evening and 1 weekend day. That doesn’t mean we weren’t working other days, but having a fixed schedule helps you through the phases of the project that might not be so fun.
  3. Have a boat-burning target. What will it take for everyone to dive in full-time? 5,000 active users? 10,000 uniques a week? Funding? That should be a shared understanding. You don’t want to have one founder ready to go full-time when another has reservations. This is easy to gloss over, but you should really nail it down. I’ve lost 2 co-founders to this issue (they weren’t ready to dive in full time and I was). It wasn’t fair to them and it wasn’t fair to me.
  4. Pick an idea that is tractable. Every business is a theory. If your theory is, “we can build a better web-based chat client”, that’s something you could test quickly. If you’re theory is “we can build a car that runs on lemonade”, that’s just not going to work as a part-time effort. The scarcity of available time should force you to distill the idea to the absolute essence that is necessary to test the theory. No extraneous features!
  5. Understand that your v1 ia probably going to suck. Read David of Weebly’s post on persistence. It’s a long road. My first startup was a ridiculous fluke (2 months and then sold). 99% of the overnight successes you read about were slogging in the muck for 5 years before the night in question. Be prepared for a long journey and be surprised if your startup is an immediate hit. So with your v1, look for the tiny little flicker than you might be on to something to motivate you to make it better. Every week, make it better than last week and see if that flicker of light can be fanned into a tiny flame.
  6. If you’re going to screw off at work (everyone does), spend it getting smarter about the stuff you don’t know. If you’re a coder, read a few design/usability blogs. Read up on what motivates angel investors. Research competitors and write down what they do well. Get brilliant at SEO (it’s not hard). Write a LOT more (blogging helps). Think about virality and research the heck out of it. This is all more valuable (and hopefully just as fun) as looking at LOLcats on Reddit. All that being said, be aware of the fuzzy line between using your cool-down time at work for your startup and stealing time/resources from your employer. If you’re paid to do a job, you need to do it.
  7. [edit: Thanks to Ivan in the comments] Be sure you own your startup. I’ve had the fortune to work in places and companies where there was very clear ownership of “after hours” work. If ownership of your personal IP is not clear, do NOT rely on the good will of your employer. Greed can do funny things to people, even if they were initially big supporters of your startup.
  8. At the end of the day, you want to prove whatever you need to prove as quickly as possible, so you can dive in full-time. Near as I can tell, there are plenty of startups that have started as “hobbies”, but you need to take it out of that phase as soon as you can. There is nothing that drives a team forward like the fear of public failure, debt, and starvation. Leap off the cliff and start building the airplane on the way down and you might be surprised with what you can pull off.

  • http://www.jasongrimes.com Jason Grimes

    Great post!

  • Greg

    Best practical advice I’ve seen in answer to that question!

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    There’s a lot of money to be made in SEOcats

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  • http://tipjoy.com Ivan Kirigin

    7. Make sure you own your startup!

    Lots of companies can claim ownership of work you do even in your spare time on your own resources. Read your employment agreement. Don’t use any company resources, including bandwidth! Sending an email about your new product at an old company is enough for the lawyers.

    I think there are exceptions in places like California that allow you to keep work on your own time and on your own resources.

  • SlickDealer

    Love the mention about picking a day where you always work. This is a great indicator of commitment from both sides.

  • http://ketankhairnar.blogspot.com Ketan

    thanks for sharing co-founder login(working together atleast 1 day / plunging together full time)

    you said mastering SEO is easy but I could find easy way to understand it completely.

  • http://ketankhairnar.blogspot.com Ketan

    logic*

  • http://usingit.wordpress.com/ Keren Dagan

    Tony,
    This post is a great reading while at work:)
    Thanks for sharing this.
    If you have tips for what to look for in (or to stay away from) a co-founder please share those too.
    Keren

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  • http://www.tqcblog.com/ Tom Clarkson

    This is one of those things that is different for everyone. You need to know what makes you work well. Personally, I don’t need the cheerleaders or firm schedule – it’s all stuff I like doing. However, I do have a finite capacity for stress, so I need to make sure I’m not getting any from the day job (or for that matter from lack of money).

    Also, I think it is worth noting that doing it part time isn’t just an option if you have no other choice – it has some definite advantages of its own:

    If it doesn’t work out, you will still have the resources to try another idea.

    Low stress – Some people need pressure to get stuff done, others will be more productive when relaxed.

    May be able to avoid looking for funding – that can easily take as much time as actual development.

    Limited time forces you to work more efficiently

    May make more sense depending on what your existing job is – if you’re a student or in an entry level job getting some funding and going full time is a no brainer. If you’re in a senior role, it could be better to take just a 20% pay cut by hiring someone else to do the more time consuming work. This has the added advantage of keeping you out of the lower level development so that when you are ready to go full time you are more ready to run a business rather than just a development team.

  • http://www.altosresearch.com/blog mike simonsen

    Great stuff Tony. The difference between your angle and Paul’s is that his is about going back to work after the startup has started. I’d agree with that totally. Yours is about the genesis.

    The fact is that many of the best bootstrapped startups start while you still have a day job because you just can’t help it. (mine was absolutely this way.) Great ideas are fun to work on have that personally compelling angle. What’s your hobby? I work on my startup. (boy am I a blast at cocktail parties.)

    So under those conditions, my thoughts are on the exact timing to burn the boat (or bridge, as it were.) Too quick and you can have personal cash troubles. Too slow and the company’s ramp may become too long – you miss your window.

    My cofounder and I had different day-0 criteria. Mine was simply to recognize that we had a commercially viable product. He needed actual revenue and recognizable growth trends. This was slower than we would have liked, but it worked for us, because he’s a maniac that could handle a long time juggling both.

  • http://www.cre8buzz.com Antman

    Eerie bro, findin’ it very eerie that we’ve found ya blog. Been battling many of the things ya’ve blogged about in the last few weeks. Someone is trying to tell us somethin’. Much love to ya and thanks! Peace!

  • Shayne

    That was a really helpful post. I’m going to meet with hopeful principals of my startup tonight – my task is to convince them that we’re on track for our tangible target of bringing people on board. The boat-burning comment was especially helpful – centering our conversation around that idea, and I think I have the necessary tools to persuade them.

    As a writer, I loved “Leap off the cliff and start building the airplane on the way down and you might be surprised with what you can pull off.”

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  • Hussan R

    Does anyone know anything about this new ihype.com thing and whether it is good for bloggers wanting to make money?

  • http://www.eperks.com eric

    Hussan, to answer your question, it is not good for bloggers that want to make money…it will likely never get off the ground.

  • Kirill Zubovsky

    Hi Tony,

    I read your adapted article on BusinessWeek, and that prompted a question. I am currently working with a friend on a project, that we hope might become a good business. Actually, we have just started putting together a business plan and already ran into some problems. Essentially, while both of us have lots to say, we don’t have a lot of experience. Neither of us can say “well, i know this area so I’ll take care of it”.

    Therefore, what it leads to, is us throwing ideas at each other, commenting on them, and then throwing more ideas. But, non of them are really marked in stone. We can’t start expanding on the plan because we don’t know which way’s best.

    Based on your comment about building an airplane in mid air, I feel like we should just pick something, whenever we can’t choose, and run with it, further evaluating it down the road. Would you say it’s a good play?

    Did you have a similar issue while starting your project?

  • Willie Robins

    Thanks Tony!

    It is always refreshing to hear the truth from someone who has done it before. Best of luck with RescueTime!

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