So I’m diving back into blogging.

My longest stint as a blogger was for a few months while Brian Fioca and I were working on Jobby. My blogging efforts there were pretty pragmatic and business-centric. My reasons were limited to communicating to users (to let them know that we were frantically responding to their feature requests) and gunning for press/attention with a bit of blatant link-baiting (which turned out to be quite a bit easier than I’d imagined).

Once we sold to Jobster, there was already an army of Jobster bloggers filling these roles. Jason (CEO) and Phil (CTO) were both active bloggers, and we also had an official jobseeker blog to communicate with our users. And, of course, we had just purchased recruiting.com which, at that time, was a blog about recruiting.

I was out of reasons to blog. I didn’t feel didactic and certainly didn’t feel like talking about Web 2.0 (which, apparantly, I should add to my resume).

So what prompts the return?

• First of all, I find myself far away from the people that I’ve spent the last decade with. I’m not sure how many of them want to keep tabs on me and what I’m thinking about/working on, but here’s an opportunity for them to do so if they do.
• Second of all, I find myself having some things to write about. Ideas about design, user experience, customer service, running a web business, and more. You’ll see some of these in the coming weeks.
• And third, there have been some recent goings-on at Jobster that I’d like to add my voice to.
• Fourth, as I interact with other geeks from other startups, I realize I have something to offer. I’ve had a few email exchanges with folks who have told me that I was damn helpful. Wow. How cool is it that I could just type something, and help someone with their business? Andy Sack, who started Judy’s Book, says about blogging, “The more you put in, the more you get out.” I’d like to see if I can get this feedback loop by putting some in.
• Finally, I’ve got a project that I’m working on (on the side– not plans to have this interfere with my work at Jobster) that I’d like to start talking about.

So, welcome back to my brain (but don’t get tooooo comfortable).